Salute
2001 Aftermath
Things we did
for Salute 2001
- We paid almost £30,000 on hall
hire, signage, table and chair hire etc.
- Following requests from gamers,
we allowed every trader to expand their stand by six feet at highly reduced
rates meaning that the price for an expanded stand in 2001 was less than the
price of the same size stand in 2000
- We bought or arranged 16 different
adverts - the vast majority in full colour - in publications both in and out
of the hobby
- We produced 14,000 full colour
leaflets
- We spent over £9000 on promoting
the event
- We gave contributions to charities
including the Salvation Army
- We expanded our website with interactive
floorplans, with all traders and games clubs listed which received over 11,500
hits in the 7 months before the event
- We wrote letters to over 700 Secondary
schools in the London and Home Counties area inviting them to bring school
children to the show with special deals
- We increased our 'door' by 22%
- We booked a Half Page, full cover
advert in White Dwarf for the first time ever
- We gave free to everyone who
came a full colour badge, a 16 page colour programme with floorplan included,
a unique dice and a carrier bag
- We gave free to every gamer that
put on a show at the event a commemorative mug
- Following comment from last year,
we put bottled water and cups on every gaming table for the use of those running
the games
- We hired a 42 inch plasma screen
to show gamers last minute changes to the floorplan
- We hired 30 flatbed trucks to
move the trade into position in record time
- We hired two whole floors in
one of the most expensive locations in central London, giving superb access
- We hired marquees and a 'rope
and posted' area to allow interesting diversions like indoor live combat
- We doubled the number of restaurant
areas, doubled the amount of seating and tripled the number of toilets following
feedback comment from last year
- We produced a survey with hard
details about numbers through the door
